Unbound Playground

Selected work

Ideas, given shape.

A look at how we think and make. Each project follows an idea from the first brief all the way to finished work.

Aura & Ash
Sweet Pinay Bakery
Tetherly
Three Aura & Ash candles in ash grey and terracotta stoneware vessels on a travertine plinth in warm afternoon light

Concept project · Product & Packaging Design

Aura & Ash

Candles designed to feel like a ritual, not a product.

  • Vessel design
  • Label system
  • Gift packaging
  • Collection naming
  • Photography direction

The brief

Aura & Ash was launching its first candle collection into a crowded market of lookalike jars and pastel labels. The founders wanted something grounded and calm, something worth keeping long after the wax was gone.

The insight

People don’t light a candle for the scent alone. They light it to mark a moment: the end of a long day, a slow Sunday, the first quiet minutes of the morning.

The strategy

We built the collection around moments instead of fragrance notes. Each candle is named for a time of day, which gave the brand a simple story to tell on the shelf and online.

Creative direction

Stoneware vessels thrown by hand in ash grey and fired terracotta, letterpress labels on textured paper, and a quiet palette that lets the flame be the brightest thing in the room.

A lit Aura & Ash candle in a grey stoneware vessel beside its terracotta gift box embossed with the brand name

The intent

A collection that feels considered from the first glance to the last burn, with a visual system ready to welcome every new scent.

The Sweet Pinay Bakery brand guide kit with an open guidelines booklet, business cards, stickers, a logo pastry box and ube pandesal

Concept project · Brand Identity & Guidelines

Sweet Pinay Bakery

A home bakery brand as warm as the kitchen it comes from.

  • Logo and wordmark
  • Color and type system
  • Banig pattern library
  • Packaging and stickers
  • Brand guidelines kit

The brief

Sweet Pinay Bakery began in a family kitchen, selling ube pandesal and ensaymada to neighbors and friends. Orders were growing fast, but the brand was still a handwritten sign and a phone number. The founder needed an identity that could hold its own at markets, online and on every pastry box.

The insight

The magic was already there: recipes passed down through generations, a proudly Filipino pantry and the feeling of being welcomed into someone’s home. The brand needed to feel personal, never corporate.

The strategy

We shaped the identity around one simple idea, baked like family, and paired warm storytelling with a system easy enough for a small team to use every single day.

Creative direction

A palette of ube purple, mango yellow and toasted coconut, a friendly wordmark drawn by hand, and patterns inspired by the woven banig mats found in so many Filipino homes.

Stacked Sweet Pinay Bakery pastry boxes wrapped in a woven banig pattern, the top box open with ensaymada and ube pandesal

The intent

A brand that looks as good as the bread tastes, and a clear guide that keeps every box, post and market stall unmistakably Sweet Pinay.

A laptop on an oak desk showing the Tetherly homepage with the headline Onboarding people actually love

Concept project · Website Design & Development

Tetherly

Making virtual onboarding feel like a welcome, not a checklist.

  • Site strategy and structure
  • UX and visual design
  • Interactive moments
  • Development
  • Content design

The brief

Tetherly helps remote teams welcome new hires through interactive games, challenges and live experiences. Its first website read like every other HR software page and buried the best part: how much fun the product actually is.

The insight

HR leaders buy with their heads, but new hires remember with their hearts. The site had to speak to both at once, showing real structure and genuine delight.

The strategy

We organized the site around the new hire’s journey, from first login to first friendship, with clear paths for HR teams who want every detail.

Creative direction

Bright, friendly illustration inside a clean and confident layout, plus small interactive moments that let visitors feel the product before they ever book a demo.

A phone showing the Tetherly onboarding screen that says Welcome to the team, Maya, with a progress path and new teammates

The intent

A website that feels like the product it sells: welcoming, clear and just a little bit playful.

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